Jerry’s Rides
A classic car collector turns his hobby into a thriving community based business
Brand Refresh, Brand Identity, Web Design / UI Strategy, Shopify Integration
Objective/Strategy
We were approached with a unique project: to create a website that would both launch a personal collector’s documentary and establish his credibility while expanding his brand among enthusiasts nationwide. The client provided a logo, photography, and documentary stills, along with a vision for a clean, elevated design.
Our role extended beyond design—we developed the full site strategy, including sitemaps, wireframes, and customer journey mapping to support the site’s dual purpose. From there, we moved through low-fidelity wireframes and homepage mockups to align on design and direction.
The final site highlights large, striking photography paired with a refined, minimal palette. Custom text treatments, modules, and design details were created to showcase his extraordinary car collection, ensuring the collection itself remained the true hero of the experience.
Positioning The Documentary
The catalyst of the website itself was the upcoming launch of the Documentary. The goal was to direct Press, potential investors or buyers and collectors in general to this sub-page and then, they can peruse more information about Jerry and his collection.
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The What
The “what” - introducing the documentary, subject matter and intention.
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The Who
The “who” - sharing the key people featured in the documentary and their respective roles and background.
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The How
The “how” - sharing the story of how the documentary came into being and its relevance and importance.
