Shamrock Farms
Shamrock Stories Web Design
Art Direction, Modular Web Design, Strategy & UX
Shamrock Farms produced a beautifully shot documentary called Shamrock Stories — a heartfelt look at the employees behind the brand. I was brought in to concept and design the landing page experience first for a soft launch to employees and then transition into the consumer facing website.
The landing page was used as a vehicle to establish the overall look and feel for internal and external digital and print tactics to follow.
My Role
Concepted and designed the full landing page experience
Developed a modular layout system that worked for both internal and public versions
Strategized content flow to tell the story behind the documentary and highlight employee voice
Collaborated with copywriters and stakeholders, then handed off final designs to development
Leveraged AI-based wireframing tools in Figma to accelerate layout generation and speed up desktop-to-mobile conversion — allowing more time for creative refinement and a cleaner dev handoff
Creative Strategy
This was a fast-turn project with minimal direction, so I focused on building a narrative structure that matched the emotional tone of the film. I recommended spotlighting each featured employee in a carousel to reinforce the “Stories” theme and personalize the experience for internal viewers and the public alike.
Impact Highlights
Delivered a fully designed, dev-ready landing page under a tight deadline
Created a clear narrative experience that supported the emotion and purpose of the film
Used AI-assisted layout tools to speed up wireframing and mobile conversion — without compromising creative integrity
Provided a flexible system that scaled across audiences and use cases
